Discover Your Creativity With Jokes
 
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About

THE CHALLENGE

In order for companies to stay innovative, leaders frequently ask their employees to think creatively. However, many professionals aren’t given practical tools to improve and practice their creative skills, which leads them to falsely believe that creativity is not a learned skill that can not be taught or improved.

THE SOLUTION

A 2-hour interactive joke writing workshop where participants will be guided through a systematic process of learning to think creatively.

WHO TAKES THIS WORKSHOP

  • Sales teams that are looking to create more sales opportunities and close more business.

  • Company leaders and executives who are looking to cultivate new skills in generating innovative ideas and solutions.

  • Professionals who are asked to think creatively to perform their duties.

VALUE FOR THE INDIVIDUAL

  • You will know how and why thinking creatively allows you to better connect with clients and win more deals.

  • You will know how to overcome the mental obstacles that stifle your creativity.

  • You will learn practical tools to improve your written and verbal communication skills.

VALUE FOR THE TEAM

  • Your team will be more motivated to generate creative solutions and ideas, and proliferate in their line of work as a result.

  • Your team will be more supportive and understanding of each other’s idiosyncrasies when experimenting with new ideas.

  • Your team will strengthen their bond, and laugh with each other as they share their creations with one another.

JOKES APPLY TO BUSINESS

  • Joke writing is a prolific way to exercise one’s creative skills, and it has been proven by Aston Business School, Europe’s largest business school, that sales professionals who are more creative generate higher sales than their less creative peers. Here’s a Forbes article with more information on “Why Creativity Is A Secret Weapon In Sales.

  • In order for sales professionals to tailor their message to potential clients, they need to understand how to create “wow” moments. The elements of a “wow” moment are 1) surprise, 2) empathy, 3) delight, and 4) resolution; all of which apply to how professionals can better communicate to potential clients and partners. These elements apply to the structure of joke writing, as well. If you can create a “wow” moment through joke writing, you can create “wow” moments to grow your business.

  • In order for professionals to get the attention of decision makers, they need to be precise and concise with their communication (via email, phone, etc.) when stating the value of their service or offering. One of the most important elements of writing a joke is word economy. If you can communicate your joke in the most creative and concise way possible, you can apply the same skill to communicating with clients.

MY EXPERIENCE

Stand Up Comedy Experience

Business Experience

  • Here’s a link to my LinkedIn Profile showing how I’ve been a top performer in 3 different tech companies.

  • Dataminr Inc.

    • Sourced and closed my first deal in 30 days while the average close rate is 90 days.

  • Guidebook Inc.

    • Closed more than $1M in net new business, the third most in company history, while three years in the role.

    • Only AE to close six figures in their first quarter, attaining 127% of quota. First AE to source and close outbound deal. 

    • Quota increased by 112% and hit 105% of target. Top performing AE on the Corporate Team.

    • Achieved 111% of quota. Only AE to achieve quota 3 consecutive quarters and closed more than double the number of strategic trade show prospects as colleague AEs.

    • Only AE to achieve six figure quarters and maintained my status as lead salesperson for more than a year. 

  • Gigya Inc.

    • Used my creative ability and innovative research skills to compose tailored emails resulting in a 87% open rate.

WHY THIS WORKSHOP OVER OTHERS

  • While they are sometimes necessary, traditional sales training workshops covering email composition, pitch practice, and sales discovery can be stale, repetitive, and overly verbose. This joke writing workshop is guaranteed to keep your employees actively engaged in a creative activity, maximizing their learnings over a few hours away from their desk.

  • While improv games can boost creativity, they can make employees feel uncomfortable performing in front of their peers. This joke writing workshop doesn’t require participants to perform in front of anyone and yet they learn actionable takeaways to practice creativity on a daily bases.

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Success Story

I love jokes, which is why I’m a stand up comedian.  So the question lies, why would you hire a comedian for your sales training?

I wasn’t always just a comic. I had a day job selling software.  My life was pretty much start up by day and stand up by night. However, I would slip in comedy in the day as well.  I would step away from my desk, grab a pen and legal pad, find a quiet corner in the office, and write jokes for 15 minutes. I felt kind of guilty for not focusing on the actual job that paid me, but I told myself, “Hey, as long as I’m exceeding quota, I should be fine.”  One day, my manager took our sales team into a room, and said, “We need to think creatively on how we can book more meetings and close more deals.” We obviously agreed. Then we sat silently staring at each other and realized no one, including our manager, knew what “thinking creatively” actually meant and most importantly, what it requires.  I couldn’t blame them because all they were focused on were numbers and routine activities.

When I left the meeting, I went back to my quiet corner and filled up my blank legal notepad with random unfinished thoughts. Then it hit me,  I know exactly what thinking creatively means! In fact, not only do I know what it means, I strengthen my creative skills every day. Then I thought, maybe I shouldn’t feel guilty about sneaking away from my desk to write jokes because maybe honing my creative skills is the reason I’m exceeding quota and closing larger deals faster than my peers.  So as time went on I no longer went to the corner to write, and instead took pride in my creative break and even recommended my coworkers to join me. Together we noticed how exercising our creative skills allows us to connect better with our clients and come up with innovative ideas to find and close more business. That’s why you would hire a comedian for your sales training.    

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